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Hey Warrior,

today I’ll share three marketing frameworks that any marketer, copywriter and creator should know.

They’ve been a game-changer for me when it comes to writing all sorts of posts, whether it's a catchy Twitter hook, a cold DM, or a persuasive sales email.

And the best thing is, knowing these frameworks not only helps you gain clarity in your writing…

but they’ll help you improve your AI outputs as well.

Here’s what you’ll learn today:

• The PAS framework (Problem, agitate, solution)

• The AIDA framework (Attention, Interest, Desire, Action)

• The BAB framework (Before, After, Bridge)

• How to use these frameworks in your prompts

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1/ The PAS Framework

P - Problem
A - Agitate
S - Solution

The beauty of the PAS framework lies in its simplicity.

With just three steps, you pinpoint your client's pain points, amp up the urgency, and offer a resolution.

This taps into a basic human pattern…

We recognize a problem, feel the discomfort, and then seek relief.

By aligning your product or service within this cycle, you’re actively solving a huge problem for them that has been recently amplified in their mind.

Here is a real-life example:

"Write a Twitter cold DM I can send to prospects offering my Twitter Ghostwriting services. I focus on ghostwriting for CEOs that are building an AI company and don't have much time to write on social media, but know the benefits of growing an audience.

Keep the DM casual and short (under 100 words). Use the PAS (Problem, Agitate, Solution) framework."

And here is the output:

As you can see, it makes great use of the PAS framework to craft my cold DM. It dives into the problem of the busy CEO. Then agitates by mentioning the importance of a social presence. And finally offers the solution: Ghostwriting services.

2/ The AIDA Framework

A - Attention
I - Interest
D - Desire
A - Action

First, you catch their eye and make them look your way.

Then, you hook them with intriguing details about your offering.

Next, you fan the flames of their desire by showing how your product or service fits into their life.

Finally, you clinch it with a can't-refuse call to action.

Let’s run through another example:

"Write a viral Twitter hook using the AIDA framework (Attention, Interest, Desire, Action) that gets readers to read my thread on "the 7 best newsletter growth hacks".

Don't use hashtags or emojis."

And the output we get is pretty good, considering that AI is usually pretty bad at tweets:

3/ The BAB Framework

B - Before
A - After
B - Bridge

The BAB framework is all about storytelling.

First, you lay out the before that's the less-than-ideal world your potential customers are stuck in.

Next, you hit them with the After. A vision of life improved by your product or service.

The final magic trick is the Bridge, where you connect those two worlds and show them how to get from Point A to Point B.

Let’s run through a final example:

"You're an expert in email copywriting with 20 years of experience.

Write a sales email selling my course on how to land clients as a freelancer.

Use the BAB framework (Before, After, Bridge)."

The output:

You can see that the use of the BAB framework here is very effective. It paints a vivid picture of the before (the pain points) and an awesome image of the after. Then connects it all with the course.

Thanks for reading! Before you go: The waitlist for my new course is now open

Already 600+ people signed up.

It’s a blueprint for how I grew my X account to 50k followers and built a one-person business to $40k+ revenue by leveraging AI (in less than 4 months).

In it, you’ll learn:

• How to grow an organic audience hyper fast

• How to create quality content in 80% less time

• How to monetize using AI systems and tools

Sign up here (It’s the only way to access the course).

If you sign up today, you’ll additionally get instant access to one free module from my course.

See you in the next one!

Moritz